Category Archives: electric guitar

No more Haggling at Guitar Center: Employee Comment Follow-up

As a follow-up to my Guitar Center bought by Mitt Romney’s Company: No More Haggling Allowed I recently received a good comment from a Guitar Center employee. It provoked me to delve further into the whole Guitar Center issue. I was going to email this person, but I felt the comments were valuable, and merited posting in the main blog, including my wordy responses.

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…yes….the prospect of the commission thing going away is quite probable. However, employees are and still will be REQUIRED to pass certifications on their knowledge. Also, despite not being a commission based job, you are still required to hit your goal (sales figures based on your skill/lenth of job/job title….all business’s have a daily goal people…not a huge industry secret). So, if you think that average ‘Joe Blow’ can just waltz in and get a job, think again.

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How long will that last? I wanted to get a job at Guitar Center because I was pretty sure that I knew more about guitar stuff than most of the people on the floor, and therefore I felt I would do a good job informing people and selling guitars, earning a good commission by developing a dialogue with them. Incentive being that I could take the price down and get them coming back. Without commission, it wouldn’t matter at all if the person knew anything about guitars, a wage job is a wage job.

It’s like most big name stores without commission; salespeople don’t go around asking people if they want anything, they just sit at the register waiting to check someone out. There’s no incentive or reason for them to ask, so they just sit around waiting. Deals and commission were all about incentive. Incentive to work at Guitar Center, incentive to sell, incentive to buy, incentive to get a deal.

Now Guitar Center can’t have the whole friendly vibe, or at least there’s no point to it. I went in to the store that day looking for the guy I knew, and he knew me.  He would give me good deals on things and I wouldn’t waste his time with other people, i’d ask for what I wanted and pay. Instead, if I go I can just buy whatever from whoever and know i’m paying full price, and the salespeople no longer matter. People with knowledge won’t matter, they’ll just show it on the computer if someone asks for information.

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People can whine all they want about having to finally pay what the instrument is worth. If you want to go to a mom and pop shop, that is your business and your right. GC is simply trying to get away from that archaic way of doing business. Car dealerships have been doing away with it as well. There are many flaws in the “haggle” way of selling. Look at it from a different perspective…..Let’s say you own a business, and you have to pay rent, utilities, insurance (public, employment, property), overhead (cost of goods and the cost to maintain those goods) and so forth…..and then you get Johnny McDouchebag coming into your store…. occupies 3 hours of your time, and then when it gets down to the sale, he grinds the hell out of you until you are 5-10% above cost. That 5-10% will not cover your overall costs of selling that piece. You actually lose money. Do you honestly think that is fair? Is it fair to the business? Without income, the business cannot grow. Is it fair to the
employee who is trying to earn a living? If someone feels the need to grind me on a price, I feel like that person doesn’t care about my time, my livelihood or my knowledge and it’s disrespectful.

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That was the thing, it was the only reason I went to Guitar Center. By creating a haggling atmosphere, it was an entirely different entity and it was the reason I didn’t go to mom and pops. If I have the option now of paying full price at Guitar Center or at a small store, i’m going to the small store. I feel my money is going to better use, i’ve had a better experience, and i’m making sure they’ll be there by supporting their livelihood. Before this new price set thing was in action, I would care if Guitar Center left. Now not so much. Unlike technology stores and emporium stores, there’s still a grassroots guitar store movement out there, and if Guitar Center is just another one of the options, i’ll let them go.

I was willing to buy more things overall because I knew I would get good prices on things I wanted, and by talking to people for hours who gave me a deal, i’d always come back and give them my business. Unlike a Car Dealership, you don’t just go to Guitar Center once. Most people have more than one guitar, amp, pedal, and accessories. If I know your name, and I know you treat me well and give me good prices, i’ll just keep talking to you and probably buy things I don’t need, but get them just because it’s a good price. Same reason I went in there in the first place. Obviously this doesn’t apply to everyone. Tourists, beginners, rich people with money to burn.

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Obviously, I work at GC. I spend an enormous amount of my time learning all I can to insure that the information I give to someone is correct. I’m not very high up in the ranks (just an AM), but I do believe in the direction the company is taking. It will take some time to get all the bugs worked out, but believe me…I know what’s up the road and it looks good. Try not to be so negative people. GC is trying to make a change for the better. Yeah, sure, you may have to pay the tagged price now….so what? Do you haggle your groceries? Best Buy? Anywhere else? This is a business, and it has to be run as such. Why else do you think the company was in trouble before Bain bought it? We were giving away too much stuff below the price to cover our overall costs. I’ve seen the IBITA (your overall costs vs. profits…..that is if I spelled it right) reports, and it was UGLY. Cost was not outweighing our income.
Hopefully, a few open minds out there will see where I was coming from with this and perhaps see reasoning.
-Z-

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Guitars are a store driven market, and Guitar Center was the only big chain out there. I feel no loyalty to a Best Buy or a grocery store because those are things I need. More people need and buy cell phones, cameras, TVs, computers, and food than they ever buy guitars. It’s why Panasonic, Sony, Samsung, Toshiba, SHARP, and so forth are household names and brands, while i’d give a guess and say that if you asked someone to name a guitar company, you’d be lucky with a “Fender”, “Martin” or “Gibson.”

They don’t offer haggling because they don’t have to. Guitar Center is purely luxury items for a specific market, and in order to captivate an outside, seemingly uninterested market, there needs to be some (back to square one) incentive that will cross the mental barrier of them wanting to spend money. Guitar Center is all over America, but the consistency was that we could get good deals at all of the stores if there were good people there. And the salespeople were unique instead of just a clan of blue-wearing khaki pants robots. As I said, people wanted to work there, and Guitar Center knew it. It has/had an extremely high employee turnover rate because GC knew if someone wasn’t performing, they could get another worker in quick.

So here’s an open question to employees and readers alike:

What sets Guitar Center above anyone else now?

Give your comments and thoughts.

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Guitar Center bought by Mitt Romney’s Company: No More Haggling Allowed

It came to my attention today as I bought a set of pickups from a guy at guitar center who usually gives me good deals, that he wasn’t giving me a discount like he always did. I felt it odd, but for what I was buying I figured maybe they couldn’t do it with accessories, despite getting pretty big discounts on a single pack of strings.  In my venture, I needed something from Radio Shack, and oddly enough, a former Guitar Center employee was there at Radio Shack. I asked him why he does work at Guitar Center any more, and he says:

“Mitt Romney’s Equity firm bought Guitar Center, and we’re not allowed to discount or haggle any more. All the prices that are on the tags are what you have to pay.”

I was taken aback, considering that’s my main reason for going to Guitar Center, is the thought of getting a better deal. I talked to the guy awhile, and I basically interpreted it as the commission guys can’t really make good money any more from giving people deals on gear, so what’s the incentive of staying at one of the most competitive companies with the highest turnover rate? Also, I hear that they might be doing away with commission altogether. At which point the guitarists, bassists, techies and everyone else with a specialty in music will have no reason to work at guitar center any more. If you don’t have to try to sell things to make more money,what’s to say Joe Everyman who’s doesn’t know jack about guitars doesn’t just come in for a part time job?

Commission was incentive to for musicians to work at Guitar Center. The more you know, the more convincing you sound, the more you sell.

As a background, Bain Capital, an equity fund that was founded by 3 people, including Mitt Romney (take that in whatever way you want), recently bought Guitar Center for 2.1 Billion dollars. Why people who own Burger King, Domino’s Pizza, Toys R Us, and Sealy mattresses (among a few other HUGE names in their specific markets) have anything to do with guitars is beyond me. I’m sure all of the companies felt the same way. Why are we all being managed by the same people? Bunch of marketing/financial geniuses who wouldn’t know a Squier from a Martin if you magnified the logos.

All of these companies started as small places, only to now be owned by some 50 Billion dollar equity firm. I’m sure they all originally had little secrets which customers knew. I knew that the prices at guitar center were flexible, while most others don’t.

What i’m thinking (dreaming?) is that this might bring back competition. I did find out that they are allowed to do price matching ,where they match/slightly beat a competitive price. It’s how I got my now retail 2089.99 SG Reissue for 1400 flat.

Will this be the return of the mom and pop stores? Will guitar competition return and prices drop naturally?

My guess is no. Guitar Center’s super management people will probably realize that this is a major screwup,  and return to normalcy.

But if they keep it this way, it’ll turn Guitar Center into Circuit City or Compusa. Stores with even more lackluster sales people with no enthusiasm for what they’re selling, and they’ll start to close down.

As for me, I really have no reason to go there any more. If there’s no chance that I can get a really good discount, I might as well just go to a mom and pop store and pay normal price and give it to people who actually need the money.

Excuse me if my Guitar Center post-apocalyptic thought process was a little difficult, but I found this revelation to be a big mind changer. Understood it’s a slippery slope, but damn if it aint greasey on that guitar hill.

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The Fender Standard, Made in Mexico Stratocaster

Thus begins the task of writing about what is probably the most purchased guitar in the last 10 years. Ever since Fender got their Mexico factory, allowing them to charge a lot less for what is almost the same instrument as its American cousin, people have been jumping at the chance to own one. It’s the closest you can get to playing the same guitar as Hendrix, Clapton, Gilmour and Beck(the Jeff one) without spending more than 500 dollars. And the price has gone up, mind you. I remember about 6 years ago when I wanted one that it was 299 new at Guitar Center. I probably have one of their leaflets that showed a picture of a dark blue Made in Mexico strat which costs 299.99. But I’ll get to the price trend later, lets get to it!

The Specs: 21 Medium Jumbo frets on a Maple or a Rosewood board. Most people get maple, and I would too. If you’re going to buy something called a Strat, you might as well keep it a strat with a maple board. The Body is made out of Alder, a tonewood that many companies are using for their lower end guitars or guitars they know will not have a transparent finish. Fender uses alder on their American strats too, but I have a feeling that they come from better stock. I’m making an assumption, so it could be completely false. Alder isn’t exactly the prettiest of woods, but it’s similar to higher ones so they might as well use it if they got it. I have no idea about the state of Alder trees, so if you’re interested in that, go do some research and send it my way too. Satin poly finish on the neck, so it’ll last awhile. Vintage trem, 3 single coils. I’m trying to limit myself here considering there isn’t much about the strat people don’t know. I’m trying to point out the minor differences between one of these and the expensive ones. A few of the obvious ones are the size of the fretwire, the truss rod access being in the headstock, and the type of Alder.

The Neck: When I pick up a guitar, this is the first thing I go for. I wrap my left hand around the neck and feel the profile. This is a modern C, which means it’s a nice C shaped curve which is thinner. Reading Dan Erlewine’s book explaining the differences in neck profiles was a very informative thing. Through the 80’s and 90’s necks got REALLY thin, and even the standard Strat got pulled into the trend. I’ve heard thin necks promote fatigue, but the Fender modern C shape isn’t that thin, so it still fills the hand. As I said, poly satin finish so that will stay on for a good amount of time. On the other hand, it probably hinders the resonance of the guitar in comparison to a thin coat of Nitrocellulose. Then again, I could just be falling into the tribe of purists who claim Nitro is a better finish.  Judge for yourself, I think satin feels great play wise, but there is a certain feeling you get on a tinted poly finish.

The Body: The Alder thing is an interesting subject. Most of Fender’s guitars are made out of Alder with a few exceptions. They make special strats out of Ash, a wood near and dear to my heart, having spent time working with it. It’s a spectacular looking wood, and is a lighter colored, but more dense version of mahogany. Looks great with maple. Anyway, Alder is just another tonewood which people will try to describe with words like “poppy” or “warm” when in reality it doesn’t matter for the MIM strat. The polyurethane finish is so thick and there’s probably filler in some bad spots on the guitar, so the resonating properties one could associate with a thin finished Alder body are probably hindered by all of the coating. Personally, I can’t hear it, but i’m drawing conclusions from what I read and assume. It looks like a strat, and that’s probably why you bought one or are reading this. It’s made on a machine, every one of them is cut identically, but has different wood stocks. Minute differences which most people who would buy a MIM strat wouldn’t notice.

Electronics: If every strat guitar used the same electronics as the Eric Johnson signature strat, this would be a different paragraph and a different toned article. But since they use what they use, it’s merely a situation of “It sounds fine” and move on. 3 Single coils, volume and 2 tone knobs. I still dislike the wiring of the tone, to the middle and neck. I use middle pickups so infrequently, I would just rather have it wired to the bridge. I was going to say have a master tone knob, but once you find the joys of different tone settings, you never want to return. Maybe they treble change when doing a switch from Bridge to Mid to Neck is so annoying they’d rather keep it gradual? I don’t know why. Actually, come to think of it, a tone knob for the neck and mid, and one just for the bridge would be better. Or one for Mid and Bridge, and one for the neck. I’ve heard a lot of players modding their tone to just Neck and Bridge, so it’s something to think about when you want an easy modification for different sounds.

Hardware: The tuners are decent tuners. They work pretty well. I would like the ones with a center post just because they look coolers and have better string locking ability, but they are probably a little complicated for changing strings if you’re just a casual player.  The current tuners however, are standard ones which are easy to tune with. The output jack is fine, but there needs to be a standard solution for those things loosening and weakening. It’s a 5 dollar solution, and i’d pay that much to never have to open up that cavity for any reason. The bridge, same deal. There needs to be some type of thread locking mechanism. Small set screws so the height of the saddles doesn’t change over time. A bigger sustain block on the bridge would be nice too. Just a little extra sustain isn’t too much to ask for?

The Whole She-bang: You’re spending 400 dollars on a guitar which is outsourced for labor purposes. You’re going to get what you pay for. It will play, it will sound like a strat, and you’ll tell people you have a Fender strat. It’s true, you have one. But the guitar as an entity runs on pedigree, not on quality. You’re getting the name, the look and the label, not the playability. The frets and nut are created for all of the guitars, not just yours, so variation is common. The neck pocket is done on a machine, but it doesn’t account for the thickness that the painter applies finish or color, so the pocket isn’t really exact. It’s good, but it’s not amazing. The neck will shift in that pocket with the right force. The action is going to be alright, but you’ll never get it as low as you really want it. Playing a guitar which can have mind bogglingly low action is something few guitarists experience. That book I referenced before, he sets his high E string to be .009 inches off of the first fret. That’s ALMOST enough room to fit another high E under that. You could blow on that string and the note would go sharp. You won’t find that on the strat. Everything will be fine. It’s something that will work. The Fender MIM strat is like the Ikea furniture of guitars. You get it because it looks good and works, but it’s never going to be monetarily worth more than what you bought it for unless you become the next Stevie Ray Vaughn or it’s signed by a celebrity. We live in a mass production world, and there are a LOT of MIM strats out there. They are gifts, beginner guitars, backups, projects, parts, and played until the strings dissolve.

Also, from a perspective of upgrades, it’s THE guitar. It’s the standard, and there are more parts for it than any other guitar. Broken neck? Get a new one. Want to replace the pickups? Do it. Some guitars out there, you’re stuck with what you got unless you do some major repairs. Every single part on the strat has ten to hundreds of options for replacement. Warmoth, Allparts, Dimarzio, Seymour Duncan, Planet Waves, Schaller. All companies that make new parts for the guitar you want to upgrade. Also, it’s the guitar that repair people have the most experience with, so chances are if you want a fret recrown, the repair guy is going to be able to do it quickly, cheaply, and well.

Thinking about it, the Fender Standard Made in Mexico strat is not a great guitar. Looking at it from a workmans perspective, it’s fine. The ones on the shelf are fine guitars, and even sitting on the shelves I’m not a big fan. But for something to work on, it’s amazing. I’m thinking about getting one just to Frankenstein it. And looking at it for what it symbolizes, it’s absolute perfection. It’s what gets people to start playing guitar. Priced just low enough to tempt people, and named perfectly so people will want one. Someone will as, “What kind of Guitar do you have?” “A Fender strat”, they say. It’s a guitar people want and are proud to talk about. And for that, it’s perfect.

Never played guitar? Buy one. Screw the value and the depreciation, it’s your first guitar, and it’s a Fender Strat.

Have a bunch of expensive guitars? Buy one. Tear it to bits, learn about guitar, mod it, paint it, crank it.

I usually grade guitars on the guitar itself, but you can’t do it to this. Someday, I’ll rate an American strat like every other one i’ve reviewed, but this one is special and I don’t even own one.

The Pros: It’s a Fender strat. It’s just fine. It’ll work and play.

The Cons: That it’s just fine. Machinery is so fast and advanced now that even the lowest models of companies should be able to play as good or better than the cheap guitars of yesteryear.

The Grade:

aplus

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“Music is a Business”: A Longwinded NAMM Recovery Story

I’ll probably get some flack here, but in this case, not from the people who I usually get it from. I am making plenty of assumptions, and most of these ideas are based off of opinions and views I have seen. Having said that, I don’t feel like i’m going out on a limb here. I think i’m verbalizing things we hoped weren’t true, but I don’t feel I originated these feelings.

These are my thoughts after going to NAMM. It’s been 3 months, and it’s taken about that much time for my euphoria to wear off, and ideas to settle in, or at least have some effect on me. So lets get going.

Going to NAMM was a life changing experience for me. It really was. Being someone who wants to spend their life involved in musical instruments and music, experiencing something like NAMM was valuable and necessary. And while the experience NAMM gave me was inevitable, i’m glad it happened early in my life. Rather than dancing around it with pseudoartistic jabber, I might as well just come out and say it:

Music is a business.

You hear those words spoken – “Music Business” is household fodder for future (un)employees – but it took a very large event for it to set in.

My pre-namm experience was involved in blogs and magazines, seeing all the new gear surrounded by musical A-listers and scantily clad women who wouldn’t know a Fender from a Gibson if the booths were right next to each other. And if you’ll excuse the self-righteous NAMM booth humor (something I’ll try to avoid it from now on) you’ll get a slight glimpse at what I mean by “business.” All I knew about NAMM were in journalist pictures and magazines, but they don’t show you who is really there, and why it’s really there.

I’m going to guess that 99% of the people there are just lookers, gawkers, rubberneckers and the like, enjoying the new eye candy of musical instruments that are being created. And out of a tens of thousands of people that go to NAMM, those (we, actually) aren’t the people that matter much. We are dressed in musical oriented clothes, walking shoes, and our wallets don’t have much in mind except for the food.

And then you see the people and sights they never show you in the magazines. The suits, ties, briefcases, back rooms, two-story booths, soundproof rooms, velvet ropes, business schedules, meetings, power lunches, special areas, the entire hotel 1st floor bought by Yamaha, the Roundtables with the candy dish in the middle, the paperwork, and the nicely combed hair. Guitar World/Player/One would never show you that. Well, why would they? It’s not like it would sell issues (Re: Business).

You start to realize that the stores that sell a lot of guitars are not guitar meritocracies. The best guitars aren’t sold at Guitar Center, Samash, Musicians Friend or Music123. They are merely (I should say “probably, because this is all hearsay now) there for their name, and the amount of money they bring in. For instance, a Fender Relic, now the basis for all things overpriced in the guitar industry, costs a few thousand dollars to sell. Chances are, that guitar cost the exact same to make as the Made In Mexico 70’s reissues, and even they are overpriced.

So the manufacturers sell them wholesale to one of these big musical instrument selling companies for a low price, and then the company sells them to us for a higher price. I’m going to make an educated guess and assume the reason all of those guitars are at the big-name stores, is solely because they bring in the most money. Thus reducing your guitar buying options at the big stores to profit margins, rather than quality. Gibson, Fender, PRS, ESP, are only known brands because the people buy them, and the retailers get a good deal. You’d probably never see a Suhr or a Vigier at a big namer because they probably couldn’t turn a good profit.

I think what solidified my ideas that it’s a business was being in the ESP booth. It was all rock-and-rolled, videos playing, cool guitars on the wall. Then I standing in a certain place, and a door opened. Out of the door came around 8 men in business suits, shaking hands and smiling. Not a single one looked like a guitar player, or even a guitar player in disguise. I am in the room which is a large upstairs conference room, dressed to the nines in the finest in metal regalia, and there went what looked to be wall street’s finest. They probably just sold a couple thousand guitars in futures, or made a deal with an overseas manufacturing company to lower the manufacturing costs of parts fifteen percent.

That’s when it dawned on me to look at everything there in a different light. All of the manufacturers of cheap guitars probably couldn’t play one if handed to them. They were there for a profit, and turning plywood, lumber scraps, and cheap mass produced parts into money was why they were there.

You go to a hardware store, and there are rows and rows and rows of screws, big and small, costing a couple cents. Metal door brackets and hinges, a few dollars. Plastic knobs and plates for switches, a dollar or two. Lumberyard’s full of wood, a couple bucks for large pieces. All of these mass produced parts parallel to guitars. Tuners, bridges, knobs, switches, plates, and all of the simple things don’t add up to the cost of a Squier strat, especially when they are being mass produced. Necks, bodies, pickups, and everything but painting and assembly are automated, but we are still paying big bucks. It’s what we expect, as guitar players.

Want something with a clear finish? Extra 70 bucks. Gold plated hardware? 50 bucks. Floating bridge? 200 bucks. Hollowbody? Upper range. Thin nitro finish? Upper range. Locking tuners? Extra 100 bucks. New pickups? 70 bucks. You all know this, and you’ve come to expect this.

But knowing the details is not very rock and roll. This hobby of mine was born and raised in the ear canals of rock and roll Venice, and I didn’t want it to be sold to the lowest bidder. I didn’t want to know that the reason Guitar Center had my Gibson SG was because they probably made a huge deal of money off of it. I didn’t want to know that my gear heaven known as NAMM, is really just for big businesses to make deals. I didn’t want to see the Chinese manufacturers sitting at a table, waiting for one of the big companies to come to them so they could make the most profit.

You try and justify the price you pay that there’s some guy working in a factory on your guitar. That the measly 400 dollars you spend on a Mexican Strat is worth it. Then you realize that there are a good amount of people who specialize in that part, and they spend the better part of 5 minutes on it. Bolting on a neck, clamping the sides, installing tuners, drilling holes, removing things from giant machines. They get paid wage a few bucks above minimum, if not minimum. Aside from the paint and finish drying, it probably spends very little time in someone’s hands. Probably a good 15 dollars out of the company’s pocket worth of labor, and that’s pushing it. 20 bucks total for the parts, pushing it again. Manufacturing has been paid off, so probably a dollar or two for maintenance of the machines. We’re talking anywhere from 8 to 30 times the profit for something people yearn for.

The problem is there’s no competition. I’m beating the dead horse of my ill-fated “Why I Hate Guitar Center” post, but unlike the computer industry all prices just keep going up for us while quality drops.

I saw NAMM. I saw the celebrities paid to be there. I saw the small companies trying to break into the market. I saw the new gear, the booth babes, the lights, the smells. I got the blisters from walking, I saw Johnny Demarco (!!!), I saw the elaborate booths. And I realized that none of it was for me. Any guitar player would be happy with a booth full of guitars, and had the bar not been set so high, i’m sure that’s what NAMM would’ve been like. Instead it was the largest building i’d ever been to, enormous booths, louder than hell, and it was an overload.

But what does it all mean? Will it change a thing that I know this? Nope. I’m still going to go to Guitar Center, i’m going to pay 1700 dollars for the Eric Johnson Strat (someday…) which cost probably under a hundred to make. I’m going to keep on truckin through the business part of it. Pay a dollar for a song, 2 for a ringtone,
50 for a doorknob or whatever I buy, and continue to realize that music is a business. But so is everything else, so I should shut my mouth because some day i’m going to be in this business, and you’re going to pay for my Eric Johnson strat.

The end.

I await loads of criticism, both foreign and domestic. Including the job offers from Fender and Gibson for a billion dollar a year contract for me to sit around in the Charvel office or the Gibson Supreme office being the guy who criticizes everything, but still enjoys it all.

Me and music, we have a love/hate relationship. I love all of this stuff, but I hate seeing people in suits.

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Squier Affinity Strat??? Should I…

Readers, (echooooo) I am calling upon you to answer my call.

Over the last few months, I have been desiring a 3 pickup strat-style guitar. If I had my druthers, i’d be caressing an Eric Johnson Signature strat right now, but since my credit limit is not a giant infinity symbol, i’ll have to make do.

Oddly enough, in my entire time playing guitar, i’ve never owned an SSS guitar. My first electric guitar was basically a yamaha fat strat (bought from a Compusa after begging. Hey, it came with an amp and a strap! Woo!) and all electrics since then with the exception of my MIM telecaster, have been humbuckered. Ibanez, Dean, Gibson, Jackson, Yamaha; all having humbuckers in the bridge. I don’t really get to take advantage of the single coils, and coil splitting just doesn’t cut the mustard. Nothing sounds like that standard strat sound.

So, i’ve come to a crossroads, and i’m down on my knees (Had to do it…) begging the guitar deities to answer my questions intelligently, without the usual territory that comes with the guitar i’m debating on buying. It’s a Squier affinity strat. The one with the 60’s fat headstock, sunburst finish and a **GASP!** Alder body. Hell, Alder is better than cheap crappy basswood, or worse…MDF.

Here’s my rationale so far:

It’s a Fender. I’m willing to bet that the machine that cuts the bodies out of what is most likely the cheapest, B-stock Alder, uses the exact same programming as custom shops. The CNC machines Fender uses in USA to cut their monstrously overpriced models, is probably programmed identically to the ones in China, blasting out 2 bazillion squiers a day. A small exception may be the bridge pocket on the front, but i’ll check that out if I go through with this insanity. And same goes for the necks. It’s probably the same maple neck from the 70’s reissue, minus the tinted nitro finish.

Granted, it’s not the Squier Japan that used to be a good name, but it’s made under Fender which means Fender parts will fit in just fine. Something goes wrong? I’ll get parts meant for a Fender, and things will be fine.

The problems it has are probably easily fixable. I’ve watched videos of Dan Erlewine do a full setup on a cheapo guitar, and make it legit. I believe it was a cheap Epiphone dot, but I could be mistaken. Fret leveling, nut shaping, saddle cleaning. All of a decent days guitar work to turn a 150 dollar guitar, into something perfectly reasonable.

A 150 dollar strat facsimile with Medium Jumbo frets, no less. Even better!

Not only that, but it’s the attachment to it. A few dings and scratches on a Squier affinity with some Dimarzio Velvets or Duncan Customs in it won’t hurt me like it would to hear the zipper on my jacket within 5 inches of an Eric Johnson signature, or my oft considered ESP strat,  Suhr classic or Vigier excalibur. **Faint**

I am considering this guitar as something I don’t feel bad customizing. New pickups and wiring, some hardware, using it to practice painting, coloring and refinishing. All of the things i’d like to do, and I haven’t felt like doing on my Ibanez Prestige.

And here’s why i’m asking:

Every place with reviews about the affinity are all new players who are unfamiliar with the guitar as an object. It’s an icon for them, and when some little buzz pops up, they throw it back like a carp, and spend the rest of their days ragging on it. But no actual reputable player or magazine has sat their ass down and reviewed the bane of the guitar industry’s existence. We all look at it as heresy. The cheap, mass produced soulless guitar from chinese sweatshops made of the wood from ransacked Tibetan villages, (please don’t sue me, Fender. I’m kidding…hopefully) pickups outsourced by Seymour Duncan to some third world country where kids wind them by hand (please don’t sue me, Seymour. I’m kidding…hopefully)  and parts and hardware made from scrapped Russian military bases. (please don’t bomb me, China. I’m kidding…hopefully). I haven’t seen Guitar World, Guitar Player, or any of the other publications sit the hell down and review it like a guitar. I can’t trust a bunch of guitar newbies to tell me if a guitar is legitimately good or bad. Hell, they’re the same people who swoon for LTD guitars **yawn**.
So, should I get one? Turn it into a semi-legitimate strat after some leveling, sanding, polishing, removing the Squier label then putting on a Gibson decal and more? Would it be worth it to have a decent framework for a project guitar cost only 150, rather than spent 1800 on one I wouldn’t dare touch?

Yes, at some point i’ll go to a Guitar Center and give my best try at actually reviewing a Squier, but for now I don’t want to leave my house, I simply want to let sparks fly on the internet.

I await comments. Like all of my other posts, I expect to get some grief for the things i’ve said. It seems I can’t say anything right here, but since i’m not running for office, it doesn’t matter. Though it seems like I am with all of the crap I seem to get thrown at me by the internet.

Please don’t sue me internet, i’m only kidding. Actually, i’m not. Some people have no sense of humor.

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Filed under affinity, complaining, electric guitar, Fender, Fender Guitars, Fender Mexico, guitar, guitar center, guitar player, guitar rant, guitar review, Guitar store, music, Nay-saying, negativity, Rabble Rousing, squier, story, strat, stratocaster

NAMM 2008

These are the pictures of things I found important.

Dick Dale playing a Blackbird carbon fiber guitar. He soon talked about the “Tsunami of Sound”. Impressive words.

Extreme metal from ESP’s Custom Shop.

More extreme metal.

A nice green on an ESP, an LTD, no less.

LTD continuing to impress me on looks. I have to say I was never an ESP fan, and except for the hundreds of businessmen ruining my panting in front of a guitar, they had one of the best sections.

ESP trying not to lose all their money on the short-lived Dave Mustaine Signature.

Carbon fiber mandolin. Really now?

The local newspaper had a picture of Kerry King and Marshall on the front…wow. Slayer on a newspaper front? Surprise…

I am a big fan of Charvel San Dimas without the Stratstyle headstock, but this looked pretty sweet.

Any of you who have watched Roland’s guitar gear videos has seen Johnny Demarco, the most over the top spokesman for any company ever.

True innovation, no exaggeration. This was the one thing that seriously caught my eye, and that’s what matters. The V-accordion. Very good player too.

Dream Lineup. Hughes and Kettner tone lines. Best amps i’ve ever played.

The long haired blond guy is Seymour Duncan.

Nice guitars. Very washburnesque with a little Carvin.

A BC rich your mother could love, and afford! Only like 600 for that thing.

Finally saw some Hagstroms. I wasn’t as impressed as i’d hoped, but still nice.

Oof. Warrior guitars. Thems is crazy. They are expensive, and would make you look infinitely cooler than a PRS.

Composite necks, anyone?

The bald-headed man with the space glasses is none other than Tony Levin!

Excuse me whilst I faint. John Petrucci Ernie Balls.

Ibanez Singlecut everyone! NEW!

Decent looking budget hollowbody Ibanez.

Odd looking Ibanez, but I liked it.

What you’ve all been (just me) waiting for, the new 24 Fret S-series Ibanez. It was one of the main reasons I went to the show, but that prestige neck just didn’t have the same electricity as my RG1570 had.

Those are pretty Wechters. Damn.

Finally saw some Zemaitis. 4000 dollars for metal work? Nope.

The reason this show is such a letdown. I’ve never heard about this before, but it’s the ridiculous factor. So many cheap pieces of shit overseas import companies. All making trashy knockoffs and pieces of junk. There were a LOT of them, and they had nice booths, were dressed impeccably, and made me want to smash them all.

The unique award!

I am going back tomorrow, and maybe I’ll get more pictures.

I met Thomas Nordegg. One of the, if not the most famous Tech guy ever. He will never remember, I will.

Also, I jammed with Dean Markley.

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Filed under Charvel, complaining, electric guitar, Ernie ball, Fender, guitar rant, guitar review, Guitar store, Ibanez, Ibanez Prestige, Ibanez RG, Jackson guitars, Made in Mexico, music, NAMM, NAMM 2008, San Dimas, story

Winter NAMM 2008

I will be there, so there will be pictures.

Look for a big post on NAMM 2008 on what I find interesting or uninteresting.

Yes, there will be pictures.

1 Comment

Filed under Electric Bass, electric guitar, Fender Guitars, Gibson, guitar, guitar center, guitar player, Ibanez, Jackson guitars, NAMM, NAMM 2008, player