Category Archives: guitar

Fear of Musical Opinion

Until 3 weeks ago, the email I had associated with TheGuitarist (The collection of words and letters you are currently reading) was one I hadn’t had access to in 5 years leftover from an educational institution that deleted my internet existence 6 months after graduation. Now that this account is associated with me as a person in real life with a real business, and not an anonymous internet entity, I am experiencing some fear.

The people of the internet frighten me, and I am one of them.

Yesterday an article about the zeitgeist of internet negativity (Psychology and Online Bullying) was enough to remind me that I was guilty (is there such thing as excessive guilt? ++guilt?) of the “online disinhibition effect”. I abuse the internet from my throne of anonymity, spewing opinions under the assumption that my unique and valuable (eyes currently rolled, crying sarcastic tears) opinion of whatever I’m opining will change the world. Is there a megalomania clause in the Terms of Agreement for the internet?

I put a post on here titled “Why I Hate Guitar Center”. I seriously put that I hate a business? A need fulfilling mixture of people with a goal? Hate?

A verbal extremist reflects: Hyperbolic speaking is the best thing on earth. Ugh. It’s a shame moderation and being reasonable hasn’t my first inclination for the internet, but rather a divisive, active attempt to rally the battle cry and shun something I spuriously disapprove of. I question why I can’t merely pose a question and let others decide for themselves. Although I did reflect on why “I” didn’t like something, it’s still a testament to where I put my priorities.

I pause to trademark the phrase “Comment Section Phenomenon”. I’ll be waiting for a stipend for the rights, National Institute of Health.

I realize hatred is the go-to response for most internet opinions. Positivity and gratitude — rarefied air that is hard to make funny. The question I ask of myself (rhetorically, of course) is whether I want to continue this onslaught of words intended to spark strong opinions. I’m not a fan of trying to get people to care about things that have no meaning. Gossip, fashion, music reviews, movie critics, sports, and to a greater extent, political punditry are are somehow responsible for inciting fierce debate? Is that the writing style I look to? I have to make a concerted effort to not write that way any more. It’s too easy, and I’m doing it right now in a way. I feel my difference is that I don’t want people to hate anything anymore. What a useless sentiment.

Back to guitar: For a long time I’ve had a desire to write how much I dislike acoustic guitar pickups (Such controversy!) and realized I was radicalizing my feelings because I felt it would get more attention. I like having an opinion on things; it’s a real testament to creativity and free expression, but I really would like to eliminate extremist, all or nothing, black or white, smooth and crunchy from my blog about such lofty topics as strings and capos. I write this as a reminder that I’d like to write about things I like and don’t, but not turn the things I don’t like into exiled thought lepers. Internet opinion is sadly slanted towards the incitement of riot, and realizing that this is a blog about guitar, I’d rather stay out of it.

I look to the Fender Stratocaster vs. Gibson Les Paul debate as my template. There is no better. “Better” is not the word. Choice is the word. I would like to continue trying to create a culture where your mind is your bed: don’t get hateful at the way I make mine up. Dialogue v. Monologue.

As for my opinion on the matter of Strat vs. Les Paul?

Telecaster and SG.

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Filed under complaining, guitar, guitar blogs, guitar center, guitar rant, guitars, money, SFGT, sfguitartech, story, Uncategorized

Takamine EG334-SC

Takifront

It’s smiling.

I used to try and write reviews for guitars, but now I’m just going to write my personal experiences with them. Paul Riario does enough work for everyone.

This is my Takamine EG334SC. There are many others like it, but this one is mine. For 4 years running, this is a guitar I have always had handy, and it’s also the guitar I will never sell. It’s a 600 dollar guitar that was a correction of a mistake: I drunkenly purchased a different acoustic guitar the day before and in a bit of generosity the salesman gave me a “Learn from your mistakes” deal. I still think the guitar feels good to play no matter how hungover I was. Here are some unrelatable facts about it.

The Specs: Laminate ovangkol back and sides on the body, I don’t have to worry about the back getting broken. The spruce top is  as memorable as any top on a sub-1000 dollar guitar (it’s not memorable). I have taken it with me to be the “Guy in the park with a guitar” many times, and the only thing that’s ever happened to it was a guy with a mohawk, Black Flag t-shirt, and studs everywhere put a sticker on it. (Sticker application is apparently a territory marking statement for Punk Rockers, but I’ll save that for my anthropology blog.) Luckily the finish is a thick coat of gloss Polyurethane, so it can stand up to some stronger solvents like acetone.

The Neck: 20 frets with cutaway access, an average C-shaped neck profile, Grover tuners, rosewood fretboard, dot inlays and all other standard neck-related things for an acoustic. Acoustic necks need to be a bit more robust to handle the extra tension of acoustic strings, but this one fits me fine. Reminds me a bit of my Telecaster neck. It’s not a well built neck. The fret tops are level, but the fretboard isn’t. It looks crappily made, but it plays fine. It adheres to my rules of guitars being played/heard and not seen. It’s an acoustic guitar, any more talk about it and I’ll end up convincing myself it’s worthwhile to buy a 6000 dollar acoustic guitar…

Accidental Soundport!

Accidental Soundport!

What I did to it: This is the fun part: it came with a big set of electronics (Stay tuned for an anti-electronics-in-acoustic-guitars post…). It was a large black plastic box with a built in tuner and some equalizer junk cut right into the side of the guitar. Like any reasonable guitar owner, I removed it and threw it away, leaving a large hole in the side. I had read about sound ports in guitars, but I have never been gutsy enough to cut one into my own (I’ll happily do it to yours. and by ridding my guitar of the extra weight of cheaply made electronics, I got an added bonus: it sounds great. The sound comes straight to me as a player, and I get more nuances. I also put a microphone near the accidental hole for recording. Makes me feel like I’m Jimmy Page doing some weird recording voodoo.

If I get gored in Africa, we'll call it even.

If I get gored in Africa, we’ll call it even.

After removing the “box of gross” I needed to put a new saddle in the bridge. I wanted something fast and cheap so I spent 3 hours making the slot bigger and lowered the bridge so I could use a piece of water buffalo horn. That sentence is nonsense, but truthful nonsense. I wanted water buffalo horn in my guitar, dammit. So I made my wish come true. I noticed no difference in sound, but I felt great about my choices in life. I would love to say I could hear the differences in all of these things, but I’m not Eric Johnson, and I might even doubt that Eric Johnson is Eric Johnson.

More to the story: I leave this guitar out in my apartment in hopes that someone I live with might pick it up and start learning. It’s also a conversation piece to see a big ugly hole in a purely utilitarian acoustic guitar. It’s my campfire guitar (by the fire, not in it) that I can take with me. I’ve had the same frayed Elixir strings on it for 2 years, and it’s still a dream to play with its “almost-too-buzzy” action. It’s the guitar I keep around in hopes that when I’m famous, I can sign it and sell it for charity and get a gigantic tax write-off. It may be the next Blackie hanging in a billionaire’s music museum. That would be a shame, I want it played. Alright, I’ll keep it.

If only guitars could talk. Wait.

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August 5, 2013 · 1:43 pm

San Francisco Guitar Tech: My New Venture

Greetings from the land of entrepreneurial whimsy. The last post I put in here was a remarkable bit of foresight for me. The recovery part at the end wasn’t as symbolic as I’d hoped. By making an active effort to recover from the tornado of crisis I had parked my metaphorical motorhome in, I sought to improve my predicament. After a little help from some friends, I started to go in a new direction — my own. In May of 2013, I filed with San Francisco to start doing business as San Francisco Guitar Tech, or SFGT. I am now the proud owner of a baby company — a sole proprietorship — in San Francisco that is dedicated to all things guitar. As I said in the last entry, I still stick to the idea that the guitar no longer defines me, rather I define it. I can teach lessons how I want, repair instruments on my own hours, take tax deductions for my work, and I even have a clever phone number with SFGT in it. You can find proof that this isn’t some elaborate hoax (ranking just below Roswell and just above the Kennedy assassination) on my website http://www.sfguitartech.com. It’s all my website, and I keep in my tone, something I was glad to reclaim.

I now own a few more musical instruments (25+), and I figure I should write about them here. Every one of them has an odd story to it, and I still have that camera from the last post. This blog is a bit more open now than I used to make it, but it won’t be a diary.

Also, to be honest, I want to make money off of this site. Without any work it gets a few hits a day, so I might as well monetize it. Hopefully it will turn into some real life bay area repairs and lessons, but I keep hearing about sleeping money. Not to mention a desire to start writing, and what better outlet than a blog with a committed (pun intended) Google following.

So, a hearty “to be continued…” to myself and you all. Looking forward to it.

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Filed under guitar, guitar rant, music, San Francisco, SFGT, sfguitartech

NAMM 2009 Pre-Show

For those of you to whom NAMM is a fabled event, full of mystery and wonder…you are somewhat correct. NAMM is like MACWorld/CES for the music related industry. It’s where new products are released, companies get to show off their products, dealers look for, umm, deals,  and where the famous people who are sponsored by the companies have to pay their dues and show up. All the big music companies spend what I can only assume to be hundreds of thousands of dollars on booths, publicity,  models and personel aimed at getting people to buy what they’re selling. From the smallest of companies (the reason I’m going) with 10×10 booths, to Fender, Gibson, Steinway and Yamaha with their own rooms in the Anaheim Convention Center. The fact that we are right across the street from Disneyland is not lost, as it is a musical Disneyland. Basically every piece of gear you’ve ever heard of is there, and every company that matters is there.

That’s a lot of stuff, and speaking of stuff, here’s some random facts about NAMM 2009 I learned reading the 45 page exhibitor’s manual:

If your booth cannot be assembled in 30 minutes by one person, you must hire union labor.

You may not have performances, only “Demonstrations”.

Demonstrations can only be 5 minutes.

Those 5 minute demonstrations and all demonstrations cannot exceed 85 Decibels.*

If you know you are going to exceed 85 decibels, you must have a sound booth.

If you have a soundbooth, a notice must be posted, warning people of the loud noises.

All 2 story booths (There are plenty…Dean Markley, Sennheiser, Kaman music) must be approved by building engineers by December 12th.

No one gets a building permit on site, so if you mess up your booth, you’re outenze.

If you have more than 900 square feet of indoor booth, you must install a smoke detector.

You are not allowed to talk in the aisles.

There is a special area for exhibitors and dealers to talk in private. There is a receptionist, copy machine and beverages.

You are not to have food brought in. Food may only be supplied by the hired union food specialists on site.

Brochures with an adhesive inside constitute stickers, and are prohibited.

No one under 16 is allowed at NAMM, at all, unless they are an artist or registered, documented employee accompanied by parents at all times.

*Having been to NAMM, I know for a fact no one pays attention to this. Ambient noise in the place probably hovers near 90 decibels. Try selling acoustic guitars when your in the same isle as a drum manufacturer.

Those are just a few of my favorites. There is a whole lot of legal going on at NAMM. People are building house-sized structures inside of a convention center, and they have to have real contractors build it up. Not only that, but they have 4 days to do it. The floor opens on monday, and the show opens thursday. The whole thing is just insanity. I’d love to be there from when the floor is blank to when the place turns into a circus.

I am going to be there this year as an exhibitor (I think…I hope my boss got me an Exhibitor’s pass) attempting to sell things in a time of economic downfall. It’s going to be an odd atmosphere, and despite the fact that i’ve been hearing some companies are closing up shop, the show is about 98% sold out in terms of booth space.

And for the good stuff: The things at NAMM i’m looking forward to.

Ibanez 17 MM Super Wizard neck.

Actually, any new Ibanez things.

Vigier single-cutaway.

RacerX Reunion.

Paul Gilbert is going to be there every day.

Whatever Ernie Ball does.

Whatever Charvel doesn’t do.

Bernard Purdie performing.

Whatever Suhr does.

The Blackbird Super-OM…read their description in the pamphlet…yikes.

Trem-king’s new bridge.

Schaller’s new bridge design.

And basically everything new. I look forward to meeting/seeing famous industry people like Rick Turner, Thomas Nordegg (techie to the stars), Seymour Duncan, Bob Taylor, Dick Boke (of Martin), Dean Markley, Ed Roman, and damn near anyone else. Not to mention the famous people: Kerry King, Paul Gilbert, Billy Sheehan, Mike Portnoy, Terry Bozzio, and basically everyone else who is sponsored by a big company.

It’s going to be insane this year. I hope all goes well and billions of dollars are made, and that all of the cheap overseas knockoff companies don’t show their poorly made guitars. I want them to just sit there and wait for the big companies to hire them to produce their budget models in a room marked “Outsourcing”.

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Filed under guitar, guitars, Ibanez, Made in China, money, NAMM, NAMM 2009, story

The Blogs I read, Guitar and otherwise.

In my firefox bookmarks, I have a set of about 20 blogs in one folder. Most are guitar and music related, but others are about technology which can be applied to guitars and things to look at for inspiration. About 6 times a day, instead of going RSS feed and streamlining, I just click “Open All in Tabs” and in a few seconds, all of them open in one window for my reading enjoyment. I check each one religiously to see if anything has been written, and I’m always happy when something new is there. I’ve decided to share them because I want to give these people credit for writing great stuff.

http://www.electric-guitar-review.com/

First blog I found when I started seeing that they were valuable. Good reviews, short and to the point. He’s doing a project which I’m totally digging reading about. And with what i’ve been reading in his blog over the past, it’s a sign that guitar bloggers have a very good, supportive community. We’re not competitive, we don’t bicker or argue, we just like the stuff, and we like to talk about it.

http://elephant-blog.blogspot.com/

Adrian Belew’s blog. Adrian Belew has played guitar for some of the most progressive acts in history, and on some remarkable albums. King Crimson, Frank Zappa, David Bowie, Talking Heads, Paul Simon, to name a few. I’ve seen him live 3 times with his Adrian Belew solo band, and every time it’s been my absolute favorite. He posts thoughts, artwork and songs. Well, he used to. But there are some GREAT hollywood-music style stories in there.

http://www.musicgadgets.net/

Press releases and a constant flow of good music industry news. Good to read for those who like to stay up to date.

http://igblog.wordpress.com/

Writes often, and writes well. Posts good videos and is a good discussion starter with a humorous side. Nice guy, too.

http://www.guitarjamdaily.com/index.php?option=com_content&task=blogcategory&id=0&Itemid=53

Probably the most polished of all of them. Sadly, you have to sign up to read more and click links. But when they posted a blog about Godin, I had to sign up to read the rest. I don’t regret it.

http://www.guitarnoize.com/

If you’re reading this now, check out the June 26th 2008 post of the Malt Whisky guitar. Guitar Noize finds GREAT stuff, obscure and otherwise.

http://stratoblogster.blogspot.com/

All things strat. Odd strats and mods, and just all the things one ever wanted to know about the strat and what’s happening with it.

http://guitarz.blogspot.com/

Probably the best at finding the weirdest guitars ever made. Seems that the United Kingdom has the craziest guitars on ebay, and luckily Guitarz finds them all and we get to see. Not to mention one of the few who documented the London Guitar Show of 2008.

http://www.crimsonguitars.com/diary.html

This is the one I look forward to reading the most. LOTS of great pictures, he makes awesome guitars, posts his animals, and posts great captions below everyone. Hand made guitars, amazing woods, and everything amazing that you’d imagine from a guy making amazing guitars in a shed in the UK.

http://blog.wired.com/gadgets/

I need my fix of technology, and Wired posts a LOT. All the time, new energy sources, gear, phones, computers, and gadgets of all sorts.

http://blog.makezine.com/

For the DIYer in all of us. Quirky, unique objects, faires, and devices. Great read.

http://news.cnet.com/matter-antimatter/

Written by a product designer/marketing guy for a big design firm in San Francisco. It’s extremely well written, and there’s a lot of stuff which applies to the guitar industry. Also some tech and weird stuff too.

http://www.guitarguru.typepad.com/

This one is a great one. Written by Guitar Designer, someone I aspire to be. Doesn’t hurt that he’s Jol Dantzig, the guy for Hamer. He also got most of us loyal readers a subscription to my new favorite magazine, Premier Guitar. Great documentation of some insane products that some of us only wish we had the resources to create. It’s a big “Holy smokes” type of blog.


http://buildingtheergonomicguitar.com/

For sheer interesting factor, this one takes the cake. Reading about advancing guitars instead of letting it stagnate in the realm of strats and les pauls is a fascinating read. On the blog, they talk about designing their own bridges and bend the perception of what’s possible in guitars.

http://blackbirdguitars.blogspot.com

Seems i’m not the only frightfully opinionated blogger on the internet, but the great thing is that it’s from the perspective of an upstart company. I was forwarded this blog by an owner of one of their guitars, and from the little written, it seems like there’s an interesting future ahead…


http://www.brawerguitarrepair.blogspot.com/

For quirkiness, my favorite. San Francisco guitar repair guru Gary Brawer has a shop, and one of his guys posts short, funny blurbs on what happens in one of the busiest (and smallest…wow) guitar repair shops on the planet. Great pictures too because you can see he’s dealing with some high profile people…


http://musicthing.blogspot.com/

All things music and weird. Just found out about this one, and i’m liking it a lot.

And there you have it. My favorites. Drop a comment and recommend some, and i’ll start adding more and updating this list. But those are the ones I see multiple times a day in my browser window, so I thought i’d share, though I bet the people who see this already know about most, if not all of them.

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Filed under adrian belew, blackbird guitars, Blogroll, blogs, gary brawer, guitar, guitar blogs, guitar gadgets, guitar player, guitar review blog, guitar reviews, guitarist blogs, guitars, guitarz

No more Haggling at Guitar Center: Employee Comment Follow-up

As a follow-up to my Guitar Center bought by Mitt Romney’s Company: No More Haggling Allowed I recently received a good comment from a Guitar Center employee. It provoked me to delve further into the whole Guitar Center issue. I was going to email this person, but I felt the comments were valuable, and merited posting in the main blog, including my wordy responses.

—–

…yes….the prospect of the commission thing going away is quite probable. However, employees are and still will be REQUIRED to pass certifications on their knowledge. Also, despite not being a commission based job, you are still required to hit your goal (sales figures based on your skill/lenth of job/job title….all business’s have a daily goal people…not a huge industry secret). So, if you think that average ‘Joe Blow’ can just waltz in and get a job, think again.

—–

How long will that last? I wanted to get a job at Guitar Center because I was pretty sure that I knew more about guitar stuff than most of the people on the floor, and therefore I felt I would do a good job informing people and selling guitars, earning a good commission by developing a dialogue with them. Incentive being that I could take the price down and get them coming back. Without commission, it wouldn’t matter at all if the person knew anything about guitars, a wage job is a wage job.

It’s like most big name stores without commission; salespeople don’t go around asking people if they want anything, they just sit at the register waiting to check someone out. There’s no incentive or reason for them to ask, so they just sit around waiting. Deals and commission were all about incentive. Incentive to work at Guitar Center, incentive to sell, incentive to buy, incentive to get a deal.

Now Guitar Center can’t have the whole friendly vibe, or at least there’s no point to it. I went in to the store that day looking for the guy I knew, and he knew me.  He would give me good deals on things and I wouldn’t waste his time with other people, i’d ask for what I wanted and pay. Instead, if I go I can just buy whatever from whoever and know i’m paying full price, and the salespeople no longer matter. People with knowledge won’t matter, they’ll just show it on the computer if someone asks for information.

—–

People can whine all they want about having to finally pay what the instrument is worth. If you want to go to a mom and pop shop, that is your business and your right. GC is simply trying to get away from that archaic way of doing business. Car dealerships have been doing away with it as well. There are many flaws in the “haggle” way of selling. Look at it from a different perspective…..Let’s say you own a business, and you have to pay rent, utilities, insurance (public, employment, property), overhead (cost of goods and the cost to maintain those goods) and so forth…..and then you get Johnny McDouchebag coming into your store…. occupies 3 hours of your time, and then when it gets down to the sale, he grinds the hell out of you until you are 5-10% above cost. That 5-10% will not cover your overall costs of selling that piece. You actually lose money. Do you honestly think that is fair? Is it fair to the business? Without income, the business cannot grow. Is it fair to the
employee who is trying to earn a living? If someone feels the need to grind me on a price, I feel like that person doesn’t care about my time, my livelihood or my knowledge and it’s disrespectful.

—–

That was the thing, it was the only reason I went to Guitar Center. By creating a haggling atmosphere, it was an entirely different entity and it was the reason I didn’t go to mom and pops. If I have the option now of paying full price at Guitar Center or at a small store, i’m going to the small store. I feel my money is going to better use, i’ve had a better experience, and i’m making sure they’ll be there by supporting their livelihood. Before this new price set thing was in action, I would care if Guitar Center left. Now not so much. Unlike technology stores and emporium stores, there’s still a grassroots guitar store movement out there, and if Guitar Center is just another one of the options, i’ll let them go.

I was willing to buy more things overall because I knew I would get good prices on things I wanted, and by talking to people for hours who gave me a deal, i’d always come back and give them my business. Unlike a Car Dealership, you don’t just go to Guitar Center once. Most people have more than one guitar, amp, pedal, and accessories. If I know your name, and I know you treat me well and give me good prices, i’ll just keep talking to you and probably buy things I don’t need, but get them just because it’s a good price. Same reason I went in there in the first place. Obviously this doesn’t apply to everyone. Tourists, beginners, rich people with money to burn.

—–

Obviously, I work at GC. I spend an enormous amount of my time learning all I can to insure that the information I give to someone is correct. I’m not very high up in the ranks (just an AM), but I do believe in the direction the company is taking. It will take some time to get all the bugs worked out, but believe me…I know what’s up the road and it looks good. Try not to be so negative people. GC is trying to make a change for the better. Yeah, sure, you may have to pay the tagged price now….so what? Do you haggle your groceries? Best Buy? Anywhere else? This is a business, and it has to be run as such. Why else do you think the company was in trouble before Bain bought it? We were giving away too much stuff below the price to cover our overall costs. I’ve seen the IBITA (your overall costs vs. profits…..that is if I spelled it right) reports, and it was UGLY. Cost was not outweighing our income.
Hopefully, a few open minds out there will see where I was coming from with this and perhaps see reasoning.
-Z-

—–

Guitars are a store driven market, and Guitar Center was the only big chain out there. I feel no loyalty to a Best Buy or a grocery store because those are things I need. More people need and buy cell phones, cameras, TVs, computers, and food than they ever buy guitars. It’s why Panasonic, Sony, Samsung, Toshiba, SHARP, and so forth are household names and brands, while i’d give a guess and say that if you asked someone to name a guitar company, you’d be lucky with a “Fender”, “Martin” or “Gibson.”

They don’t offer haggling because they don’t have to. Guitar Center is purely luxury items for a specific market, and in order to captivate an outside, seemingly uninterested market, there needs to be some (back to square one) incentive that will cross the mental barrier of them wanting to spend money. Guitar Center is all over America, but the consistency was that we could get good deals at all of the stores if there were good people there. And the salespeople were unique instead of just a clan of blue-wearing khaki pants robots. As I said, people wanted to work there, and Guitar Center knew it. It has/had an extremely high employee turnover rate because GC knew if someone wasn’t performing, they could get another worker in quick.

So here’s an open question to employees and readers alike:

What sets Guitar Center above anyone else now?

Give your comments and thoughts.

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Filed under center, cheap, complaining, electric guitar, Fender, Fender Guitars, Gibson, guitar, guitar center, Guitar Hero, guitar player, guitar rant, Guitar store, mitt romney, music, Nay-saying, negativity, story

Guitar Center bought by Mitt Romney’s Company: No More Haggling Allowed

It came to my attention today as I bought a set of pickups from a guy at guitar center who usually gives me good deals, that he wasn’t giving me a discount like he always did. I felt it odd, but for what I was buying I figured maybe they couldn’t do it with accessories, despite getting pretty big discounts on a single pack of strings.  In my venture, I needed something from Radio Shack, and oddly enough, a former Guitar Center employee was there at Radio Shack. I asked him why he does work at Guitar Center any more, and he says:

“Mitt Romney’s Equity firm bought Guitar Center, and we’re not allowed to discount or haggle any more. All the prices that are on the tags are what you have to pay.”

I was taken aback, considering that’s my main reason for going to Guitar Center, is the thought of getting a better deal. I talked to the guy awhile, and I basically interpreted it as the commission guys can’t really make good money any more from giving people deals on gear, so what’s the incentive of staying at one of the most competitive companies with the highest turnover rate? Also, I hear that they might be doing away with commission altogether. At which point the guitarists, bassists, techies and everyone else with a specialty in music will have no reason to work at guitar center any more. If you don’t have to try to sell things to make more money,what’s to say Joe Everyman who’s doesn’t know jack about guitars doesn’t just come in for a part time job?

Commission was incentive to for musicians to work at Guitar Center. The more you know, the more convincing you sound, the more you sell.

As a background, Bain Capital, an equity fund that was founded by 3 people, including Mitt Romney (take that in whatever way you want), recently bought Guitar Center for 2.1 Billion dollars. Why people who own Burger King, Domino’s Pizza, Toys R Us, and Sealy mattresses (among a few other HUGE names in their specific markets) have anything to do with guitars is beyond me. I’m sure all of the companies felt the same way. Why are we all being managed by the same people? Bunch of marketing/financial geniuses who wouldn’t know a Squier from a Martin if you magnified the logos.

All of these companies started as small places, only to now be owned by some 50 Billion dollar equity firm. I’m sure they all originally had little secrets which customers knew. I knew that the prices at guitar center were flexible, while most others don’t.

What i’m thinking (dreaming?) is that this might bring back competition. I did find out that they are allowed to do price matching ,where they match/slightly beat a competitive price. It’s how I got my now retail 2089.99 SG Reissue for 1400 flat.

Will this be the return of the mom and pop stores? Will guitar competition return and prices drop naturally?

My guess is no. Guitar Center’s super management people will probably realize that this is a major screwup,  and return to normalcy.

But if they keep it this way, it’ll turn Guitar Center into Circuit City or Compusa. Stores with even more lackluster sales people with no enthusiasm for what they’re selling, and they’ll start to close down.

As for me, I really have no reason to go there any more. If there’s no chance that I can get a really good discount, I might as well just go to a mom and pop store and pay normal price and give it to people who actually need the money.

Excuse me if my Guitar Center post-apocalyptic thought process was a little difficult, but I found this revelation to be a big mind changer. Understood it’s a slippery slope, but damn if it aint greasey on that guitar hill.

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Filed under center, cheap, complaining, electric guitar, escapism, guitar, guitar center, guitar rant, Guitar store, mitt romney, money, music, Nay-saying, negativity, player, Rabble Rousing, story